Does Your Business Use Klout?
I will be delivering a series of posts about #Klout and how to use it to help your brand gain social media influence. So, here is your first part of the series.
If you haven’t heard of Klout it is a website that ranks a person’s social media influence
by using a scale of 1 to 100. The higher your number the higher you rank with influence
when it comes to using social sites.
Klout takes information from Facebook, Twitter, LinkedIn, Google+, Foursquare and
Instagram and assigns you a number. All Twitter users are automatically assigned a
score and you can improve this score by creating a specific Klout account.
[Tweet “The goal or mission of Klout is to help people maximize their social media influence.”]
Once you have created your account you can also link your YouTube, Blogger and other
social media accounts to it. Currently these accounts do not have as much of an
influence as the first ones that we mentioned.
When you post to your social sites the more interactivity that you have in your posts the
more your Klout score will increase. Even getting your name mentioned or tagged helps
increase your Klout score.
While you may be great at attracting hundreds of fans and followers what really counts
is when these friends comment, like, share and retweet your content. This is often an
aspect that people overlook and concentrate instead on building a huge fan base. While
all the fans in the world are great to have it really doesn’t mean a thing if no-one takes
the time to even comment on what you have to say.
If you want to have an influence on the main social media sites you need to take the
time to actually use these sites. Don’t create an account and then leave it sitting high
and dry. When someone does come across your page and sees that you haven’t posted
in months they will automatically think that your company is out of business.
In fact by adding new information to your social sites your Klout score will improve.
Social media is all about how people react to you as a person and as a business. So it
makes plain business sense to use social media actively. While it is great to talk about
upcoming promotions and sales, don’t forget to share information from others that is
related to what your business offers.
With the increase in popularity of sites such as Klout it seems that who you are online is
more important than who you are as a person or company. Your online presence is
critical to your business success so don’t take using social sites too lightly.
Do you have Klout? If not, sign up at www.klout.com and if ya do~Comment below on how you love it, how I can help, or even leave your request for some Klout love. <3