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Havana Jack’s-Logo

A new restaurant was due to open in my area. Yep, here in the beautiful, Florida Keys and they needed a new look. The general feel for it had to be fun, elegant, and reflect the surroundings, as well as the owner’s stories from visiting Cuba in the 1950’s. We aimed for all of those things.

As with all design projects, it started off with finding the general look and feel of the design by creating a mood board. After pinning images that reflect the new brand, a board was created. The colors are so vibrant and fun!

THE MOODBOARD

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After we agreed upon the general feel of the logo, it was time to start coming up with ideas and boy, were there a ton of them.

THE IDEAS

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We knew that we were headed in the right direction now and it just needed to really stand out and be more fun and tropical. The client loved the idea of the parrot as sort of an icon so the log began to evolve and here is the finished product. I am so excited to see this business thrive and to give their patrons a truly fun and elegant dining experience here in the beautiful Florida Keys.

christine

hj

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