Are you ready to stop blending in with everyone else?
Skyrocket Your Profits, CRUSH the Competition,
and Create the Kind of Sexy Brand Identity Million Dollar Corporations Spend YEARS Trying to Develop…
Faster Than You Ever Thought Possible
because,YOU ARE YOUR BRAND.
When you think about memorable brands, companies like Nike, Apple, and Target come to mind. But building a brand isn’t just for billion-dollar companies. Any business today needs to be thinking about how it represents itself to the world. If you are your business, this is even truer.
Your personal brand is what makes you stand out. Itdefines who you are and what you do, and sets you apart from others in your field. It showcases your unique value and how you can help customers. It's the reason they buy from you and not from someone else.
How you dress and behave with others is part of your brand. Your online presence, including your social media profiles, is a big part of your brand. What you do online will not go unnoticed, and in business, you want to make sure you’re being noticed for the right things.
Fortunately, you can manage your personal brand to promote the image and the message you want to get across. You can shape your personal brand to make the right impression on everyone who comes across your name. But it’s up to you to take responsibility for the creation and monitoring of your brand.
This doesn’t happen without some effort. You will have to devote time and energy into successfully building your brand.
If all this sounds overwhelming, then this course will simplify the process for you. It focuses primarily on developing a personal brand that helps you attract new business opportunities (customers, clients, business partners, etc.), by showing you how to build a successful brand to help you spread your message to a wider audience.
You’ll discover tools and resources to help you with the personal branding process and managing your reputation. You’ll find everything you need to build and sustain your brand identity.
This course is your blueprint for creating a brand that suits you, and that conveys the trustworthiness and dependability your audience is looking for.
By the time you complete this course, you'll be able to:
- Explore the importance of having a personal brand and identify where you can improve your existing brand, so you can start building a personal brand that reflects how you want to be known
- Clarify a vision for your personal brand, so that you know exactly where you’re headed with your branding goals
- Define who you are and what you want to represent with your brand, so that you can share the best of yourself with your audience
- Craft a brand message that incorporates your unique value, so that you reach the right people and they are clear on the benefits you can offer them
- Develop the visual style of your personal brand, so you present a coherent identity that’s immediately recognizable
- Communicate your brand through your words and behaviors, so you are consistent with the message you project
- Compile a branding pack to guide how you present yourself to the world, so you have the tools needed to implement your personal brand and move your business forward
- Select the best channels for communicating your personal brand message, so you reach the widest audience possible with your content
- Ensure you use your time on social media effectively to build your personal brand, so you engage with your audience without eating up all your time
- Manage and monitor your brand image online and offline, so you retain a responsible and reliable reputation that inspires your audience’s trust
- Leverage your network to grow your personal brand and identify new opportunities, so you build relationships with those who can help you grow your business and increase your influence
- Consolidate and implement your learning and plan future action steps, so you can achieve the goals you set for this course.
As a small business owner like yourself, I knew I had to create an authentic and unique online presence if I ever hoped to accomplish my goals and live my life the way I wanted. Unlike you, I had to figure most of it out on my own. There were many left turns along the way, but I survived, I learned a lot, and I thrived.
I’ve been finding a way to thrive for years now. As a businesswoman and a mom of six kids— there aren’t many things that scare me.
But trying to make an impact with customers and clients can be daunting… no matter who you are.
Wherever you are in the story of your business, it’s time to crush the competition and propel yourself into a new tax bracket.
Enter THE ART OF THE PERSONAL BRAND
This course is broken down into 12 modules to take you step-by-step through the process of building your personal brand PLUS worksheets & actionables.
Why Do You Need
a Personal Brand?
Craft Your Personal Brand Message
Clarify Your Vision for Your Personal Brand
Develop Your Brand’s Visual Style
Your Personal Values
Refine Your Brand Communication Style
Select Your Brand Communication Channels
Use Social Media to Build Your Personal Brand
Manage Your Personal Brand Online and Offline
Leverage Your Personal Brand through Your Network