Product demos can be in person and online. It doesn’t matter whether you’re doing it at an in-person B2B event or if you’re doing it online for an online event – the steps are very much the same for creating spectacular product demonstrations. And, it doesn’t just happen by accident. You have to plan for spectacular.
* Build Credibility – Before you even plan your first demo, it’s important that you’re always building credibility for your brand. You can do this via social media, your blog, interviews, press releases, advertising and more. You want people to know who you are, and what your product is about before they even see your demo. You especially want them to know that you’re a credible person who is authentic and trustworthy.
* Introduce Yourself – It’s important that you always introduce yourself and anyone else who is part of any demo. People want to know why you are the right person to conduct the demo and why you’re the one they should listen to.
* Explain What Your Demo Is About – Never just jump into the demo. Always explain what you’re going to tell them, or show them, before you get into the body of the demo.
* Define Your Message – Choose one of the most important things about your product or service that you want to show for the demo. What is the one thing that you want the viewers to leave knowing?
* Tell a Story – Coming up with a theme and a story to tell that moves your demo along is a great way to conduct a product demo. You can tell the story of why you created the product, or you can tell the story of one of the successful users of the product.
* Script It – Don’t rely on your memory to tell the stories at first. Write out a script for your demo and practice delivering it. Don’t worry if you don’t get every word right as long as you get the gist of the story correct.
* Find the WOW – There needs to be something within the demo that makes the audience says WOW that is really awesome and spectacular. Try to use your imagination about how you’ll unveil the new product in a creative way.
* Use Technology – Don’t shy away from technology. This is especially important if your product is an intangible. Use every ounce of tech you can find to help you make your products feel tangible to the audience.
* Get Ready for Issues – Always expect things to go wrong. Tech might not work; the audience my not be co-operative; you trip over your words. It’s all okay and can happen to anyone; just let it roll off your sleeve and keep going.
* Prepare Answers – Offer a Q & A time for live events. For recorded events, try to anticipate the questions that people will ask and answer them in the presentation. You want to dispel any problems your audience may have with your answers.
* Wrap It Up – Always offer a conclusion by going over the benefits again and asking for some action to be taken by the audience.
* Practice – It’s imperative that you do a run through, especially for a live demo. You want to go over each and every part so that you know how to use the technology properly, plus you feel more comfortable saying the words.
* Test Everything – Don’t assume that everything will work as stated. Test all the technology, preferably in the location where you’ll do the demo.
* Get an Assistant – If possible, hire an assistant to help during the demo, especially with the technology, so that you can focus on the demo instead of troubleshooting.
Product demos are par for the course today for most events, whether online or offline. People want to know what they’re getting, and the best way to do that is to give them an out-of-this-world product demo.